Consumers no longer sit waiting to receive information and, much less, typical traditional self-promotion messages. Now they require issuers to tell stories and narratives that are value-added, hence the importance of the so-called Brand Journalism.
Thus, new profiles have emerged in companies that until now did not exist. The storytelling officer, or the brand journalist, in which journalists or writers strive to build the brand story.
Therefore, content marketing is one of the essential keys for achieving the e-commerce objectives. The content marketing should provide quality information which generates an interest to the user and cause an effective lead.
So in Quality Marketing Contents we have a contents department formed by graduates journalists with experience in the daily press and the ability to be creative always with a business point of view, besides knowing the majority of sectors, thanks to previous and current experience.