03 May A Successful Social Media Page for Your Business
We are all well aware of the extensive use of social media in people daily lives, but having a successful social media page for a business is not as simple as just registering for an account. There may be barriers to get over, but once you have crossed those barriers having a popular social media page will be beneficial for you business. So here are some tips to help you business have a successful social media page.
Commit to your social media page
The first thing that you need to know is, to make a commitment to you social media pages, this means that once you have created your page whether its on Instagram, Facebook or any other page you must have a strategy. This strategy should stay consistent with the message you are trying to get across to your consumer. This doesn’t mean to keep making post if they are not resonating with your customers so it is important to find a strategy that not only fits with your business but as well interest your customers.
The next tip is to let your personality show through your posts, whatever it may be. Having a successful page is also about whether or not your customers or fans feel your page is worth following, this means that the material you post should portray some feelings, or information that will resonate with your customers. Think about the brands that you follow in social media, what made you follow them? Your page should have something to offer more than just the products you have and the events going on. Your page should captivate your audience and show them something they want to see. This is why it is important to show your personality through your posts, and not let it look like a machine was turning out one post after another.
Video marketing is also a very helpful tool to get your social media page off the ground. The biggest struggle when it comes to videos, is what the content should be about. This is actually quite a simple solution, look at your blog, recent posts, and your competitors social media pages and see what has been successful out of these topics and you will then have a basis of what you could make you videos about. A good key to remember is start with what is working for your company and build some confidence.
Do you have a blog?
Does your companies website have a blog? If not you should consider adding this to the website as great starting basis to get traffic on social media as well as your web page. Having a blog doesn’t mean that you need to post on things that your company is doing, but it can also be about news in the industry your business falls under, it could be about interests in things related to your industry, the blog is to keep your customers updated and traffic coming through your online pages.
Get Customers to share your posts
The last tip to help improve your social media page is to make it easy for your followers and customers to share your posts. This is a very helpful way to gain more traffic on your page as well as your website. When a customer or follower shares a post this also allows you to know that the contest which was postes aslo has value to the person sharing it. This means that the topic that you have chosen to post about was a good one.
Having a presence on social media can be a great way to create traffic on your website, bring in new customers, help with sales, as well as gives you a platform to let your customers to know exactly what your company is about. Social media may not be the latest in digital marketing but having a presence on facebook or any other page can greatly help your company.