WhatsApp Business, Intensifies Relationships With Your Customers

Include WhatsApp to your Marketing strategy

Do you think that WhatsApp is not a good marketing action? We will explain why now more than ever you must take the big leap to this social network. WhatsApp Business or for business, was an idea launched in September 2017 but was only in the testing phase. However, since January it is now available for all devices with Android operating system.

Without a doubt, if you have an eCommerce or any business you must be present for these three reasons:

  • Intensify relationships with your customers.
  • 56% of people prefer to write a message before calling customer service.
  • 53% of people are more likely to buy from a company to which they can send messages directly.

Therefore, it is essential to take the step to WhatsApp Business and therefore, we are providing you with a guide to know everything you need.

WhatsApp Business, everything you need to know:

  1. You must download the application from the play store.
  2. Create your company profile
  3. Verify your identity In addition, from your mobile phone number it is possible to verify the account with a landline number. It is possible thanks to the verification through a phone call and entering the code in the app.
  4. Include relevant information: website, location and your contact information.
  5. Same mobile device different phone number.
  6. Compatible with WhatApp web.

Consequently, all the functions are available that WhatsApp Messenger provides us such as sending multimedia files, free calls, messages to international numbers, group chats.

But without a doubt, what is a plus is the measurement. From now on, you will have access to:

  • Message statistics: number of messages that are delivered, sent and read.
  • Create welcome messages for your customers or absence messages when you can not attend them.

WhatsApp, as a marketing strategy

As you have seen, WhatsApp is no longer just an instant messaging application right now it is possible to use it for marketing and advertising actions for its simplicity, convenience and privacy.

Of course, Business is the push that WhatsApp needed to make life easier for businesses because it becomes true customer service.

On the other hand, this new application can help you to carry out different campaigns such as:

  • Segmented offers: Through the databases you can create broadcast lists to send offers and promotions.
  • Users of the brand: Your clients and you can keep the contact directly. That is, direct communication with brands.

Success story of WhatsApp Business or for businesses

We present an example where this strategy has already been launched. We refer to the Dutch airline KLM:

If you have an air connection with the Amsterdam airport and your flight undergoes modifications, KLM has launched a customer service through this platform. Where through WhatsApp you can modify your reservation or if your flight has been canceled you can organize your reservation through this platform. If you want to know how it works, here we leave the video.

WhatsApp, the push you need

Are you still thinking about including Whatsapp in your marketing strategy? Join us and take care of your customers!